# Rai Nausherwan Nazar

> Writes about how AI is changing the way people shop, and what brands should do about it. Builds with AI. Before that, ran businesses at Procter & Gamble and Haleon.

Commercial leader who builds with AI.

Also written: Rai Nazar. Writer and builder on AI and commerce; engineer (National University of Singapore) with an MBA (Rotman); formerly at Procter & Gamble and Haleon.

## Background
- Running businesses: Held full profit-and-loss responsibility for businesses at Procter & Gamble and GSK Consumer Healthcare / Haleon, across premium products, consumer hardware and healthcare.
- Strategy: Set growth and commercial strategy, and took it to executive committees and boards.
- Commercialization: Took new products from idea to market, across physical, connected and digital products.
- AI and tech: Engineer by training. Put machine-learning personalization into a business before ChatGPT. Today builds working AI tools, shown on this site.
- Leadership: Managed large, cross-functional teams spread across several countries.

## Education
- Engineer by training: B.Eng, National University of Singapore. MBA, Rotman School of Management.

## Writing
- [The falling cost of intelligence](https://nausherwan.substack.com/p/the-falling-cost-of-intelligence) (2026-10-27)
- [How to Run a Consumer Brand With Four People and AI](https://nausherwan.substack.com/p/how-to-run-a-consumer-brand-with-cf5) (2026-10-15): the ten departments of a consumer brand, and what a small team can hand to AI.
- [Everyone just got promoted to manager](https://nausherwan.substack.com/p/everyone-just-got-promoted-to-manager) (2026-10-14)
- [When AI Agents Go Shopping and Ads Cost Nothing](https://nausherwan.substack.com/p/when-ai-agents-go-shopping-and-ads) (2026-10-11)
- [Why training AI on your company documents can make it worse](https://nausherwan.substack.com/p/why-training-ai-on-your-company-documents) (2026-10-01)
- [AI is making some people smarter and others just faster](https://nausherwan.substack.com/p/ai-is-making-some-people-smarter) (2026-06-03)
- [The Framers](https://nausherwan.substack.com/p/the-framers) (2026-05-26)
- [Your Brand Was Added To Cart. That Doesn't Mean It Won.](https://nausherwan.substack.com/p/your-brand-was-added-to-cart-that) (2026-05-21): what brands need to consider when agents influence the purchase.
- [The Shopkeeper and the Algorithm](https://nausherwan.substack.com/p/the-shopkeeper-and-the-algorithm) (2026-05-12): what it means for merchants when AI agents decide who finds their products.

## Built
- [brand-manager-in-a-box](https://github.com/rnnh-code/brand-manager-in-a-box): I fine-tuned an open model on brand-management work and tested it blind. Every version lost to the plain model, and the write-up explains why.
- [shelf-fly](https://github.com/rnnh-code/shelf-fly): Which pack gets noticed first? Two product photos, seen through a simulated fruit fly's visual system.
- [html-workbench](https://github.com/rnnh-code/html-workbench): A skill that gets AI agents to hand back finished web pages instead of walls of text.
- [folder-librarian](https://github.com/rnnh-code/folder-librarian): A skill that turns a messy folder into something an AI agent can search.
- [tv-concierge](https://github.com/rnnh-code/tv-concierge): A voice assistant on the iPhone that finds a show and opens it on the TV.
- [object-pick-with-hands](https://github.com/rnnh-code/object-pick-with-hands): Pick up 3D objects in the browser with your bare hands, tracked by the webcam.

## Ask him about
- AI shopping agents and brand strategy
- Building working tools with AI agents
- Ecommerce, marketplaces and digital products
- Running a team with AI

## Contact
- Email: rai@rainazar.com
- Substack: https://nausherwan.substack.com
- X: https://x.com/RaiNausherwan
- GitHub: https://github.com/rnnh-code
- Site: https://rainazar.com/